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Today’s guest is Nathan Barry, founder of ConvertKit and author of several books. His career has spanned from anonymously doing client work to becoming a highly-visible and well-respected author, speaker and founder.
In this episode, Nathan talks about his journey, including early struggles, professional epiphanies, hard-learned strategies for growing his Saas app, and why “teach everything you know” is so powerful for marketing.
Bootstrapped Product Talking Points
- Growing a Saas app
- Why your heroes are no different than you
- How to position yourself as an expert
- Why it’s important to get customer feedback
Show Notes:
ConvertKit – Email Marketing For Professional Bloggers
Authority – A step-by-step guide to self-publishing
Designing Web Applications – Nathan’s guide to web app design
The App Design Handbook – Nathan’s guide to iPhone/iPad app design
How To Cheat At Online BUsiness – Nathan’s article about audience-building
Chris Coyier – Writer, CSS Tricks
Jason Fried – Marketing By Sharing
This idea Nathan talks about with getting rid of all your non-core businesses is the exact (missed by most corporate managers) point behind the book, “Do More with Less”.
Always glad when I see the “new kids” (ie, productizing entrepreneurs ) making use of tried and true methods from outside our group.
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